The main purpose of a website is to get your company noticed and grow your business. That is why good design is so important. When a prospective customer browsers the web you must ensure that your website stands out from the competition. Identity web design will acheive this for you through our passion for good design and attention to detail.
Identity Web Design plan website strategies that not only meet your business needs, but also the needs of your customers.
Great design is not only about making your website look pretty, it's also about making it informative and easy to use by your prospective customers.
I didn't think that design could make that much difference, I knew it was important, but seeing the results of a professional design blew me away, thank you Identity for all your work, helping my company gain the image it deserves!
Matthews and Gray Profile
Logo Design
When we speak about branding it's not uncommon for people to mistake their logo as their "branding". Your logo is only one piece of your branding strategy. Your logo is a symbol that can provide consumers with instant and powerful brand recognition of your business and the services or products that you offer.
Before beginning the process of logo creation be sure that you have developed your brand strategy. Why? Your logo is like a small ad for your company, without the strategy behind it a logo can put across the wrong message and in return weaken your strategy. You want to keep your brand message consistent to help increase consumer recognition.
How do you know when you are ready to move to the process of having your logo created?
- The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer.
- Be clear about the message you want your brand to convey so that your logo can clearly reflect that message. You must have a strong association between your brand and your logo. Remember it is only one piece of your branding strategy.
- Your logo should reflect professionalism and growth no matter how small your company is.
- If you are designing your logo in-house to save money be sure to market-test your efforts.
- Make sure that the logo you select is not dated but can be used effectively year after year. Keep in mind it is how consumers will recognize your company.
The conclusion of the role your logo plays in your branding strategy can be summed up in the following statement.
Confident branding and a strong branding strategy uses design to communicate a message that attracts the target audience that you want to attract - a message that creates confidence in your brand while differentiating between you and your competitors. Does your logo fulfill this mission? If your answer is no it may be time to consider strengthening your brand strategy and looking at a new logo to re-position your company.
Corporate Branding
Corporate branding is the first stage in the process of brand creation. From brand management to identity systems, we create solutions that lead to successful strategies in making your mark.
From initial logo design, web design and brand usage guidelines, right through to corporate stationery and marketing material. Creating a voice that speaks above the competition, above the market confusion, Identity will develop the elements that capture the hearts and minds of your target audience. It’s with our vision that we distil complex business goals and strategies into understandable, unified concepts.
Getting the right corporate branding for the message that you want to convey is definitely an art form. It’s a subtle combination of getting all the right elements to balance and exist in perfect harmony; type, graphics, colours, textures etc. It’s not a job that is easily done. Just take a look around you when you’re next driving through town or flicking through a magazine. Which logos or adverts look strong? And why? How could you do the same for your company?
There are many questions to ask... Identity asks the questions that give you the answers. With the right ‘corporate’ image, the perception could be that your ‘one-man-band’ is a multi-national trading company, or your multi-national food production company is a cottage industry. It’s all about giving your customers the right impression.
What Next?
Let Identity can take care of your business design and branding simply call us on 0845 388 5863 emailing us or filling out our contact form. to get some professional advice
