Google Analytics (GA) is currently a free service offered by Google that generates detailed statistics about the visitors to your website.
Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns, which you can use to your advantage and online marketing.
Google Analytics has made it easy for non-specialists and specialists alike, across your company, to practice performance focused marketing.
Features:
Goals
Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define.
Campaign tracking capabilities
Track email campaigns, banner ads, offline ads and more.
Ecommerce reporting
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.
Integrated with AdWords and AdSense
Optimize your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.
Beginning Analytics Video
To know more about Google Analytics and how it can help your business please contact us
